The history of SERAL – SERAL I Souvenirs de Lourdes

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The history of SERAL

The history of the Société d'Editions Religieuses et d'Articles de Lourdes (Seral) has been anchored in Lourdes since 1946, when the workshop was created and located its production there.
The workshop is today the last medal striker in Lourdes.
The transmission of craftsmanship traditions remains at the heart of our identity.

We maintain excellence by evolving ancient methods with adapted modern techniques, while preserving the authenticity of our heritage.

The original will of the creators of this company of excellence was to allow pilgrims to bring back with them an object, a souvenir, a symbol of their devotion.
The history of the Seral therefore began with the creation of medals bearing the image of Our Lady of Lourdes, symbol of the Virgin who appeared to Saint Bernadette, using a palette of metals ranging from brass to gold.

Our unique expertise lies in creation from enamel-glass. This enamel, also called "grand feu", is made with a metal oxide powder resistant to temperatures exceeding 1000°C. Each medal is carefully crafted, entirely manufactured and assembled by hand in Lourdes, France.

For more than 75 years, the 26 artisans of this company have passed on their knowledge with dexterity and conviction, from generation to generation.
While the company was the victim of a fire in 2012 which ravaged all the workshops, its staff demonstrated real collective courage to carry out the reconstruction.
From the private collection of dies, the items are produced in an artisanal and traditional way.

Today the workshop is labeled a Living Heritage Company . Convinced that to face current economic challenges, we must place innovation at the heart of our concerns, we are expanding our offering by notably offering a gold collection, diversifying our products and offering an unrivaled customization service.
In this way, we are strengthening our position on the market while stimulating our future development, a perpetual evolution in the service of art and spirituality.

Our expertise

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Seral is a French Living Heritage Company. Medals Made in Lourdes.

General conditions of sale SAS SERAL 1946 The general conditions of sale described below detail the rights and obligations of SAS SERAL 1946 and its customer in the context of the sale of goods from this catalog and its website. Any service provided by SAS SERAL 1946 therefore implies the buyer's unreserved acceptance of these general terms and conditions of sale. The prices of the goods sold are those in effect on the day the order is placed. They are quoted in euros and calculated inclusive of all taxes. No discount will be granted for early payment. Payment for orders is made directly on the site You have 14 days to change your mind. This is the right of withdrawal. This deadline applies to purchases made online, by telephone or by post (sales through printed catalogues received by La Poste). Returns are the buyer's responsibility, and reimbursement will be made after receipt of the returned items. Seral 1946 38, Chemin de Lannedarré BP 90 65103 Lourdes Cedex Tel: 00 33 (0)5 62 94 04 07 Payment deadlines are from the date of the order. In the event of total or partial non-payment of the goods delivered on the day of receipt, the buyer must pay SAS SERAL 1946 a late payment penalty equal to three times the legal interest rate. The legal interest rate used is that in force on the day of delivery of the goods. This penalty is calculated on the amount including tax of the sum remaining due, and runs from the due date of the price without any prior formal notice being necessary. If within fifteen days following the implementation of the "Late Payment" clause, the buyer has not paid the remaining amounts due, the sale will be automatically cancelled and may give rise to the allocation of damages to the benefit of SAS SERAL 1946. SAS SERAL 1946 retains ownership of the goods sold until full payment of the price, in principal and accessories. As such, if the buyer is subject to receivership or liquidation, SAS SERAL 1946 reserves the right to claim, within the framework of the collective procedure, the goods sold and remaining unpaid. Delivery is made by postal shipment with tracking. Delivery costs will be charged in addition to the buyer in accordance with the site conditions. The delivery time indicated when placing your order is for guidance only and is not guaranteed. We will do our best to get your order to you as quickly as possible. Consequently, any reasonable delay in the delivery of the products may not give rise to the buyer's benefit: the allocation of damages; cancellation of the order. In the event of missing or damaged goods during transport, the buyer must make all necessary reservations on the delivery note upon receipt of said goods. These reservations must also be confirmed in writing within five days of delivery, by registered letter with acknowledgment of receipt. SAS SERAL 1946 shall not be held liable if the non-performance or delay in the performance of any of its obligations described in these general terms and conditions of sale results from a case of force majeure. In this respect, force majeure means any external, unforeseeable and irresistible event within the meaning of Article 1148 of the Civil Code. Any dispute relating to the interpretation and execution of these general conditions of sale is subject to French law. In the absence of an amicable resolution, the dispute will be brought before the Commercial Court of Tarbes (France) Done in Lourdes on October 14, 2020

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